Ampliyo – AI-Powered Customer Engagement & Marketing Platform

Overview

Ampliyo is an all-in-one, AI-driven platform designed to help small and medium businesses automate their marketing and customer engagement efforts. The product was conceived to address a common challenge: local businesses often struggle to manage their online reputation and re-engage customers with limited time and resources. Ampliyo simplifies this by providing tools to automatically collect customer reviews, send personalized reminders and marketing campaigns, and reward loyal customers – all in one integrated dashboard. By streamlining these tasks, Ampliyo enables businesses to boost their online reputation, retain more customers, and drive revenue growth .

Key Features & Solutions

• Automated Review Collection: Ampliyo automatically sends timely, personalized review requests to customers after their purchase or visit. This helps businesses gather more authentic positive reviews on platforms like Google, improving online ratings and visibility . It builds credibility and attracts new customers by turning happy client experiences into public feedback.

• “Review Guardian” (Feedback Management): The platform includes a smart feedback filtering system that detects potential negative reviews before they go public. If a customer had a poor experience, Ampliyo prompts them to share private feedback instead. This gives the business a chance to address issues 1-on-1 and turn the situation around, protecting public reputation .

• Customer Reminders: To increase repeat business, Ampliyo automates follow-up reminders via SMS and email. Businesses can send friendly notes or offers after a set time (e.g. “We miss you, here’s 10% off your next visit!”). These personalized reminders keep the business top-of-mind for customers and help reduce churn by encouraging return visits .

• SMS & Email Marketing Campaigns: Ampliyo provides an easy-to-use campaign builder for text messages and emails. Owners can craft promotions, announcements, or newsletters and send them to targeted customer segments. Because text messages have extremely high open rates, SMS campaigns in Ampliyo are a quick way to reach customers with time-sensitive offers. Email campaigns benefit from personalization and scheduling features to maximize engagement. The platform handles the delivery and tracking of campaigns, so businesses can market effectively with minimal effort.

• Loyalty Program Management: The product includes built-in loyalty rewards functionality. Businesses can set up point-based rewards or discounts for repeat purchases. This encourages customer loyalty by rewarding customers for coming back, which in turn increases their lifetime value. Ampliyo tracks points and redemptions automatically, eliminating the overhead of managing loyalty cards or spreadsheets.

• AI-Driven Personalization & Optimization: At the core of Ampliyo is an AI engine that analyzes customer data and behavior to optimize engagement. The AI helps craft personalized campaign content (such as suggesting email subject lines or message text) and even recommends the optimal times to send out communications for each user segment . Over time, the AI learns from campaign performance, continuously improving targeting and response rates. This ensures that marketing efforts become smarter and more effective with each iteration, without the business owner needing to manually crunch numbers.

(Integrations: Ampliyo can also integrate with popular third-party platforms (such as point-of-sale systems and e-commerce platforms like WooCommerce) to sync customer data and trigger actions. This makes it a flexible solution that fits into a business’s existing workflow.)

Role & Responsibilities

I spearheaded the end-to-end development of Ampliyo from concept to launch, taking on multiple roles throughout the project lifecycle:

• Product Strategy & Research: Conducted market research and gathered requirements from small business owners to identify key needs in online review management and automated marketing. Defined the product vision and feature set based on these insights.

• UX/UI Design Coordination: Designed intuitive user flows and wireframes for the Ampliyo web application (dashboard, campaign builder, analytics pages), ensuring the platform would be easy to use for non-technical business owners.

• Full-Stack Development: Built the platform from scratch, including the front-end (using modern web frameworks for a responsive dashboard) and back-end (implementing server-side logic, database design, and integration of third-party APIs). Developed core features like the review request scheduler, SMS/email dispatch system, loyalty program tracker, and the AI recommendation engine. Implemented AI integration by utilizing machine learning APIs to generate content suggestions and perform sentiment analysis on feedback.

• Integration & Deployment: Integrated external services (for example, Twilio for SMS delivery and SendGrid for emails, as well as Google APIs for review links) to extend platform capabilities. Set up cloud infrastructure and continuous deployment pipelines to ensure a robust and scalable production environment.

• Testing & Iteration: Conducted extensive testing (unit, integration, and user acceptance testing) to ensure reliability. Gathered beta user feedback and iterated on features and UI improvements. Prioritized enhancements and bug fixes leading up to launch.

• Launch & Marketing: Managed the launch timeline and go-to-market strategy. Created marketing content (website copy, tutorials, and demos) to educate potential users. Also handled onboarding of initial clients and provided support to ensure a smooth adoption of the platform.

Outcome & Impact

Ampliyo was successfully launched and has been adopted by businesses across various service industries – from salons and restaurants to clinics and home services. The platform immediately helped busy entrepreneurs save time on marketing tasks while improving customer retention. Early results have been very promising: clients have reported significant boosts in engagement and growth after using Ampliyo. For instance, a spa owner saw roughly a 30% increase in repeat customer visits after automating her follow-up messages, and a restaurant manager collected 50+ new 5-star customer reviews within two months of using Ampliyo’s automated review requests . Business owners also appreciate the efficiency gained through Ampliyo’s AI features – one user noted that the AI-driven content generation felt “like having an extra team member” assisting with writing campaigns and reminders .

By handling the heavy lifting of customer outreach and feedback management, Ampliyo enabled these small businesses to focus more on delivering great service. The positive outcomes and testimonials have validated Ampliyo’s value proposition. Moving forward, the product is set to continue evolving (with new features like advanced analytics and more integrations on the roadmap), but its successful launch and early adoption have made it a highlight in my product portfolio.

Overall, Ampliyo showcases my ability to take an idea from inception through to a full-fledged product. It required combining strategic planning, technical development, and user-centric design to solve real business problems. This project not only delivered a tangible business solution but also provided me with deep experience in building AI-powered applications and leading a product to market.