Android & iOS Parking App for the City of Calgary
- Product Type: B2C Mobile App (Public Utility)
- Platform: Android, iOS
- My Role: Product Lead at Calgary Parking Authority (powered by ParkPlus)
- Live Link: Google Play Store & iOS App Store
🧩 Product Overview
MyParking is the official mobile app of the City of Calgary’s Parking Authority, enabling residents and visitors to seamlessly manage their parking—from finding open spots to paying and topping up—all from their phone.
The app, used by tens of thousands of drivers across Calgary, integrates real-time location data, payment systems, and ParkPlus account management into a streamlined experience for end users.
💡 What I Led
As the Product & Software Team Manager, I was responsible for ongoing development, maintenance, and experience enhancement for the MyParking app. I drove roadmap prioritization, user research, and delivery, with a focus on impact and public usability.
Key contributions:
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✅ Prioritized and delivered high-demand features based on analytics, feedback, and support trends.
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📈 Boosted app ratings and adoption by removing friction points in common workflows like spot search, top-ups, and guest parking.
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🤝 Launched “Park for a Friend”, one of the most appreciated features, simplifying collaborative parking for families and groups.
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🧭 Improved parking spot discovery UX, especially during high-traffic events or downtown core hours.
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💳 Enhanced payment experiences, making it quicker to set up, reload, and confirm.
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💬 Introduced LocalDeals – localized offers and deals during COVID to support local businesses and increase app utility beyond just parking.
📊 Outcomes & Impact
- Increased App Store ratings from 2.5 → 4.7
- Significant reduction in user complaints around parking spot and lot search & top-up process
- Improved retention & satisfaction scores from post-parking surveys
- Strengthened relationship between City tech services and public residents through transparency and faster iteration cycles
🎯 Key Learnings
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Government-backed utilities can deliver consumer-grade experiences when feedback loops, analytics, and shipping velocity are prioritized.
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Even in regulated environments, data-informed iteration can drive delight and loyalty.
🧠 Tech + Tools
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Native Android/iOS apps
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ParkPlus integration
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Google Maps SDK
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Real-time notifications & account syncing
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Firebase, Amplitude (for usage analytics and crash reports)